Links to Specific Search Engine Tutorials
Excite | Lycos | Yahoo
| InfoSeek | AltaVista
WebCrawler | Hotbot
| Secrets Update
Use this search engine placement information to raise or
improve your search engine positions at Excite, Lycos and Yahoo! The ordered
list at the beginning is meant as a reference for the keys to relevance and
your ability to achieve matches for several queries. If the importance of a
key is known it will be noted for order of importance using numbers. First a
short definition of what each means:
Keys To Unlock the Door to Higher Search Engine Positions
- Title is it used to determine positions?
- Using keywords frequently and close together in the first 200 words of
text: Is it a key?
- How is the summary of a result generated?
- Meta Tags Utilized: Yes or No simple isn't it?
- Case Sensitivity: Will Capital Letters change the matches to a query?
- Plural sensitivity: Will plurals change the matches to a query?
- Variables to words required: Does the search engine find promote for
promoting or promotion if yes is marked you need to use as many of the
variables as possible in the meta tags, title and the first 200
characters of text including the "alt" in images.
- Certain types of words ignored: Some disregard words like web,
internet, web site, and, or, adjectives etc.
- Known Relevancy Boosters: Some use site reviews by the search engine,
links to a page and of course the wonderful meta tags. We're all using
This update to the search engine secrets directory reflects the changes
at the majors since the original was written. Although the information for
manipulating the engines has changed little the way results are presented
has changed significantly. Of even greater importance is the information on
the reference page.
The alliances between the majors and smaller engines/directories has made
these even more important than the majors. For this reason this update is
actually adding new engines/directories to the list. Where and how you spend
your time marketing your site should make allowances for and be based
upon the information on the reference page.
Alliances in the Secrets Index
| Google |
& Ask Jeeves
Of special note here is that Excite is now using meta tags!
The summary uses the title and meta tag description which IMHO improves the
summaries. They also seem to be using Ask Jeeves (AJ) for some searches. I
found that plural searches were easiest to manipulate results quite possibly
because AJ isn't plural sensitive they seemed to return the same results for
plural or singular. LookSmart is also in the mix for a search using singular
and plural to some extent but not near as much.
Titles are more important now as well. If you are optimizing
for plural sensitivity use the same sensitivity in the title, meta etc.
Excite is also using link relevance (number and quality of links to a site)
possibly because of the WebCrawler factor. This has been a known booster on
WebCrawler for quite some time.
To summarize I have found that this engine is now easier to
manipulate especially if you are listed on Ask Jeeves and LookSmart. IMHO
excite should be low on your priorities because where it once was being
accessed by a few other engines for results these engines are not very
important anymore. WebCrawler once was important but a stale database has
led to it being used far less than in the past. Excite owns WebCrawler and
Magellan (an early engine). It looks like they may have bought them just to
WebCrawler once a major engine has reportedly ceased
indexing and its traffic has dwindled significantly. I have wondered
if it would end up like Magellan after its purchase by Excite. This seems to
be the case. Do not even bother submitting there until you hear otherwise.
Lycos has changed considerably since the first article. It
is one of the major search engines which seems to be trying to re-invent
itself as a directory. As I mentioned in the update of excite one of the
ways to get around this is to optimize for plurals. All the original summary
techniques still work and well I might add if you figure out how to sidestep
the directory listings. Optimizing plurals sometimes works. If you do a
search a few ways see the results and concentrate on avoiding competition
with the directory listings you can manipulate it.
Of special note here for choosing keywords is the area at
the top right under the search box. There is a list of phrases that were
also used by people making this search. These also provide clues to avoiding
competition with the directory.
One of the major changes is the way the results are
presented. They are divided into distinct areas Popular which is
almost exclusively Direct Hit listings, Lycos Properties and articles which
have been reviewed usually from a major site like ZDNET. The Websites area
has bulleted listings from the directory. Followed by the results which are
also in many cases coming from the directory. Third is an area for News
Articles. Once you ask for the next set of listings the Popular and News
articles areas are gone.
Lycos is using a technology by Fast
to put this altogether. If you look at the bottom of the page it lists the
resources used to deliver the results. This same company is partnered with
Lycos on another project which is trying to index all of the web. A noble
thought but I don't believe it will ever happen!
In conclusion it is business as usual if you can get around
competition with the directory listings. The other alternative is to slowly
add to the categories you are listed on in the ODP. A good listing on Direct
hit is also extremely important here! IMHO spending your time on these
activities may be a better use of your time. The times they are a changin'
and if you are smart you will change your outlook on optimization to meet
the changin' times.
Yahoo! has changed very little but here are a few new tips
for getting listed:
Look at listings in the category you want to be included
in to see what is being allowed as far as description goes.
Watch that you don't use anything like the caption in
the original some of the suggested description would be frowned on.
Use the express service if you can it is well worth the
The biggest change to Yahoo is the the provider of secondary
results. They have switched from Inktomi to Google. Secondary results are
those which appear when it doesn't find a match in the Yahoo! index.