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Links to Specific Search Engine Tutorials
Excite | Lycos | Yahoo
| InfoSeek | AltaVista
WebCrawler
| Hotbot | Secrets
Update
Use these search engine placement secrets to improve positions and achieve
higher rankings at InfoSeek, AltaVista, WebCrawler and Hotbot! A list of explanations for the keys to achieve a top search
engine listing are on the first page.
Updated Menu
Excite | Lycos |
Yahoo
| InfoSeek | AltaVista
Hotbot
| ODP | LookSmart
|Google | GOTO
Direct Hit & Ask Jeeves
InfoSeek
original Summary
Not much has changed other than the way the results are presented and a
name change. InfoSeek is now owned by Disney and is called Go.com. Other
significant news is that those of us in this community who abused the
submission process have killed the instant indexing. I knew it would happen,
I was pleasantly surprised that it lasted as long as it did.
One update to the techniques for optimization should be mentioned.
I would to be very careful of the number of repeated words in the keywords
tag it is much lower now perhaps as low as three. However this would be a
general rule applicable to all engines.
Results are now divided into two groups of results. The top most
prominent listings are from the directory. They are taking a page from the
ODP method and now use volunteer editors. You must be a Go Guide in order to
suggest a site.
I have joined (InfoSeek, or rather GO, has always been a favorite
destination of mine) and will be taking a look at sites in my favorite
categories. Of course I did submit my site in the promotion category however
I will not submit this area until all these updates are completed.
There is a definite trend towards spidering engines focusing more on
directory type results and using 3rd parties or like in this case building
their own directories to enhance their listings.
AltaVista
original Summary
Looksmart does seem to be affecting top 30 placement here. Av is still
extremely case sensitive and it is rather tough to get it past the front
page if you are using doorways (not a recommended method around here).
Ask Jeeves also plays a part in results at AltaVista. Using case
sensitivity in the meta data is a good idea as well. Image alts are a boost
as well as it does pay close attention to images on a page for its image
search.
WebCrawler
Important Notice
WebCrawler once a major engine has reportedly ceased
indexing and its traffic has dwindled significantly. I have wondered
if it would end up like Magellan after its purchase by Excite. This seems to
be the case. Do not even bother submitting there until you hear otherwise.
Hotbot
original Summary
HotBot has changed considerably the entry page features the directory
which uses ODP. The search feature has some changes as well. It lists
related searches which will help in keyword selection and these related
searches don't seem as dependent on direct hit.
Next are some listings for search partners. Then it lists some "from
the Lycos network" here you'll find the old Lycos Pro method of
searching and index. It still is the same as when I originally wrote about
it for the Lycos article. It seems
to be using the same database as it used to as well.
Then it has the heading which says "websites" Direct Hit is the
source for the first ten listings. Next in the results is a heading which
says "Related Categories" these are from ODP.
If you ask for the next ten it is using a database which does not seem to
be accessing Direct HIT or the ODP. I know this for a fact because my old
site came up number 11. This site has never been added to ODP or Direct Hit
however it did do well in the Lycos pro database. I can't say for certain
what it is accessing but I have not submitted this site to HotBot either. I
have found it in other searches in the directory which may looked like
editor contributions from the ODB.
original Summary
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