Here's how I'm going to avoid the problems inherent to a "reactive"
reciprocal link strategy in the future. In order to track these links I'm going to put a
form on the site that will automatically go into a database or text file, requiring no
maintenance. This database will keep track of the people linking to the site. The form
will include a box for the newsletter like on the awards submission form enabling me to
leverage the form further by adding to my newsletter subs.
Overview of Reactive Reciprocal Link Strategy
The form will also generate a reciprocal links page (same principal as a guest book).
What? Yup I'll supply a page for those that want to use it, that doesn't mean that I have
to use em'! To protect those that do use it I will do all I can to keep the scum from
harvesting email addresses off it.
Once again I'll automate the monitoring of the links on the reciprocal links page using
a script that will go to the page, check it and then if there is no link it will remove
them from the .asp page (MS thingy for generating database driven pages).
Now, to complete the process I'll provide text, and graphics links for them to use on
their pages. I will also let them know that I will be checking to be sure that they have
provided a link to my site if they are on the links page.
Voila, you're managing and promoting "reactive" links using none of your
valuable promotion time cutting and pasting information into files to manage all this
This will also enable me to generate a list of sites that are linked to the
"WOD" in case, God forbid, I have to move again! I will probably spend several
hours both informing and tracking down the owners of the sites linked to me to inform them
of the move and maintain the traffic they are generating. If I had of done this originally
I would have had a list of many of them and then using a mail merge program I could have
contacted them, informed them of the change and saved myself, the webmaster of the site
and their users a bunch of headaches.
The advantages to this form are many! All we'll have to do is our usual site
maintenance which is making sure there are no broken links on our site (a major turnoff
for almost all users). We'll also be able to use it in our proactive reciprocal links
campaigns as well by referring the webmaster to the form if they decide to reciprocate.
Reciprocal Link Plan | Proactive Strategy