It's not called scumware for nothing. If you're going to buy
keywords, go with someone reputable like Overture.
Overture is using Gator "the king of scumware" in its inventory.
Oh yes, that's real reputable? ROI on Overture should suffer as
minimum bids double, again, and control over how and where
your "ad" is displayed is effected by ad distributors decisions
on affiliations. An ad distributor is only as effective as the
affiliations or where and how the ad is displayed. I also wonder
if it is a good idea to associate clients with a distributor
that is in bed with "scumware".
It isn't called scumware for nothing. Gator has been known
to cause many problems and if a clients ad is associated
with a users computer being damaged or information lost I
can't help but think this is a bad situation for the advertiser.
They may not be **directly** responsible but the user may
not be aware of that. They only remember that your ad was
The fact that Gator ads are in pop-under and pop-ups is
another drain on ROI. Just how targeted can this traffic be?
Contextual ads are the new kid on the block. IMHO, when you
have no control over where and how ads are displayed you
have effectively lost control of the campaign and ROI. When
you start using more "ad distributors" other than Overture
and AdWords you are running the risk of multiple listings
in the SERPs at varying costs. Remember that there are
many directories and niche search sites using DMOZ and
1 or more of these "ad distributors" or are using just ad
As to buying keywords in proprietary software I believe
FindWhat has the exclusive rights to MSIE. I found this out
in their recent press release announcing their move to the
national NASDAQ system. The rest are dependent on software
downloads and IMHO, scumware is making users very careful
about what they download and install. RealNames was
supported by both browsers at 1 time and they couldn't make
it work. IMHO, this is a big scam and these companies will
take your money and deliver little if any traffic before they