Web Site Promotion Tips

Promote and Plan to Succeed!!

What's the key to a good Website Promotion Strategy? As you begin to promote and announce your web site or products and services on the Internet THE PLAN is the key. Have a PLAN and WORK the PLAN!!

All the resources here have a wealth of information, so, check out one at a time, choose a strategy for web site promotion and use the plan. Ounce you're done with one move on to another and you'll soon increase web site traffic.

As you surf this site you'll see several strategies to work your plan. Isn't a plan a strategy? Nope! A strategy to me is a methodology the plan is the the implementation of the strategy. Work smart not hard.

Promotion, if it's going to be successful has to be ongoing! Try all of these strategies but a word of caution, don't go crazy!! Remember if you're marketing products or services you may be surprised and get more orders than you can handle.

We suggest you do one method at a time and track the response and how it affects your traffic. An hour or two a day using these resources and you'll soon have the traffic you want and need!!

T's Web Site Promotion Tutorials

Mega Promote is a Web site Promotion tool that we are working on, it will be changing constantly as we find new places to promote your site. It's open but we only have a few categories ready at present.

Promoting Your Site Using Search Engines and Links
An article by Webmaster T from his e-zine Webmaster Ts' World of Design. This is the first of a series of articles on the promotion of this site. In future articles he will evaluate the strategy employed and record the information to assist you in implementing that strategy with your site.

A Strategy for Finding Quality Reciprocal Links
Jim Wilson webmaster of Virtual Promote and editor of the the Virtual Promote Gazette allowed us to include an excerpt from the Gazette to go with our tutorial.

A Plan or Strategy to Improve Placement on Specific Search Engines
This tutorial dovetails nicely with the above tutorial and you can do both of these jobs at ounce. It will save you some time to do some other form of promotion.

T's Web site Promotion Plan Scorecard

T said that he'd keep you updated on how our promotion plan has worked and that's what this series of five articles does. He will discuss each aspect of the plan and reveal the best resources we've found for increasing traffic. In the last 5 months since we actively began putting the plan into play we have seen our traffic increase 10 fold.

Promotion Strategy
Part I of a new series of articles on T's refined promotion strategy with links to the resources he used and the results.

Promotion Strategy Pt.II
In Part II Webmaster T discusses Web site Announcing and Search Engine Strategies.

Promotion Strategy PT.III
In this 3 part series Webmaster T discusses reciprocal links and how to implement them in your Web site Promotion Strategy.

"Reactive" Reciprocal Links There are two types of reciprocal link "reactive" and "proactive". This article details a reactive plan and strategy discussing benefits and methods for attracting these links.
"Proactive" Reciprocal Links A proactive reciprocal link strategy can be very time consuming so be sure to check this out to be sure you are ready, willing and able to arrange to carry out your plan.
Reciprocal Link Machine
The Machine does all the work for you doing reverse lookups on AltaVista and Infoseek. 

New

Leveraging Your Online Activity A short article on how to get more out of your online activity.

Coming Soon

Friends of the "WoD" is a new page we're putting together that is based upon the strategy we discussed in the New reciprocal link plan.

We hope to have it up and running by the time the next issue is ready. It uses .asp pages and will enable us to now give reciprocal links to everyone linking to the "WoD"!!

Reciprocal Links

This should be number 2 on your list of to dos in regards to Web site promotion.
. Virtual Promote A great tutorial by Edwin Hayward including who and how info . Read this article before you start your campaign.
Missing Link : The Reciprocal Links Database
Missing Link collects sites willing to exchange reciprocal links. Find out at a glance which sites you should exchange links with.
PromoteOne Lots of resources for reciprocal links here. Check out the whole site there is lots of useful info. 

Promotion Information

These firms aren't trying to sell anything so the information here is unbiased and very useful.
Clickz Great articles here from everything from banner advertising to web site promotion.
All in One Promotion This is the best site for promotion I've seen anywhere! Covers everything from banners to traditional internet promotion with articles by some of the best minds on the net.
Contemporary Promotion Online Joy has taken a lot of care and time into putting this resource for promotion together and it shows in the comments. Very Useful resource.
Nanyang Technological University (Singapore) This site is a wealth of information on advertising, e-commerce and promotion among other marketing topics. A must read for serious promoters.
MBS Home of the MBS Developer Newsletter. Participate in the discussion forum and learn about web site promotion. There are a number of free resources here so spend a little time here learning and promoting your site!
Inc.com An article about using traditional promotion for promoting a web site.
Web Promoters Resource Center Good resource for site promotion. At the time of this listing they were offering free consultation and evaluation of your promotion with free advice to improve it!
Virtual Promote A promoters dream! You can do it all from here. Jim Wilson is the editor of IWB's favorite newsletter the Virtual Promote Gazette. I'll take this opportunity to give him a tip of the cap for a job well done.
Global Exposure The Mother of all classified ads listings. There are over 500 listings here both free and fee. The site is Adam Boetinger's a well known writer and respected author for advertising on the net. All the newsletters available from this site are of very high quality.
Show Me the Money A site for free banner space and submit sites.
A1Co Promotion service with a large list of free places to advertise.
Promote One Promotion and search engine info. The search engine info isn't really what I'd normally put on the search site as it's pretty generic.

Listing Services

Keep these old sayings in mind "There's no such thing as a free lunch!!" and "You get what you pay for!!". Our use of the free services has found that you end up re-submitting about 40% or more of the listings.

Global Reach A global web site promotion agency focusing on attracting Website visitors from outside of English-speaking countries. The work is done by local specialists in each targeted country. Banner placement is also available in these countries, they've written a tutorial entitled "Preparing Your Website for Going Global" that is very good.
Virtual Promote Mitchel Hayden has done a good tutorial here on hand submit companies and how to tell if they are really doing what they claim.
Submit-It You can list your site at 20 search engines and directories for free. Also have a pay service.
Web Promote Offers promotion and marketing services, clients include some Fortune 500 Cos.
Net Creations Postmaster Site Mail lists and promotion services
Central Registry Registers sites with 450 search engines and directories.
Barn Sides More listings.
Quik Launch Another freebee service. 

Site Rating Registries

RSAC Organization Free Ratings for your site all they want is a link.
Safe Surf Free ratings for sites. 

Press Releases

UsaData Here you can find places to send your releases and media kits to various media in a specific region. Excellent if your on the road and want to set-up a Promotional Tour.
Steve O'keefee's Site has lots of info on publicity and should be one of the first places you check out when you are ready to enter this phase of promotion.
Publicity.com General publicity information.
Xpress Press They are a news release firm but do have free info on writing a release and a report on using press releases to promote your business.

Web Rings and Awards Sites

Award-It The Mother of all award submission sites!! The "WoD" is a proud member of this fine group of sites. Multi-submit to several of the most coveted awards on the net.
Virtual Promote Jim Wilson lists lots of those cool awards you see on the net with links for submission.
Web Ring.Org All the information you need to create and join web rings.
Web Surfers Choice An award that is won not given! Surfers vote for the site of the week

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